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PictureNight market, Laos
    Promote the purchase of hand embroidered products, produced according to Fair         Trade Principles.

    All One Thread will join hands with hundreds of businesses globally to design and                   implement marketing strategies that increase consumer awareness of, and willingness to     buy from, enterprises that promote hand embroidery and other artisanal goods.

    Are you a marketer or advertiser at heart? 
    Have you wanted to promote social change through commerce? 
    Help All One Thread convince consumers to buy handcrafted goods, especially hand-           embroidered ones!
Promote 
  
This objective is targeted towards the consumer – the average person anywhere in the world who is looking for a gift or for something for himself or herself. While large store chains offer quality products from many countries at decent prices, All One Thread joins other organizations and businesses that promote the purchase of handcrafted goods.

One aspect of this objective is to support awareness and application of Fair Trade principles amongst consumers everywhere. As noted by the Fair Trade Federation, it is “an approach to business and to development based on dialogue, transparency, and respect that seeks to create greater equity in the international trading system.” Fair Trade USA’s motto is “every purchase matters”, with which AOT agrees.

We wish to ensure that hand embroiderers are fairly reimbursed for their work.

If you have managed successful initiatives aimed at increasing sales of a product, and would like to try promoting embroidery, be in touch! We will be happy to work with you at a global, regional, national or local level.